MacroWikinomics: Rebooting Business and the World first defining the idea of macrowikinomics, illustrating how the application of the concept rethinks the. Macrowikinomics: Rebooting the Economy authors of the newly released book Macrowikinomics: Rebooting Business and the World. Amazon | In their bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the.

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Thanks for telling us about the problem. Return to Book Page. Preview — Macrowikinomics by Don Tapscott. Rebooting Business and the World by Don Tapscott.

In their bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Now, in the wake of the global financial crisis, the principles of wikinomics have become more powerful than ever.

Many of the institutions that have served us w In their bestseller, Wikinomics Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses communicate, create value, and compete in the new global marketplace. Many of the institutions that have served us well for decades or centuries seem stuck in the past and unable to move forward. And yet, in every corner of the globe, a powerful new model of economic and social innovation is sweeping across all sectors-one where people with drive, passion, and expertise take advantage of new Web-based tools to get more involved in making the world more prosperous, just, and sustainable.

Tapscott and Williams show that in over a dozen fields-from finance to health care, science to education, the media to the environment-we have reached a historic turning point: You’ll meet innovators such as: Hardcoverpages. Published September 28th by Portfolio first published September 1st To see what your friends thought of this book, please sign up. To ask other readers questions about Macrowikinomicsplease sign up. Lists with This Book. I received this book in a Goodreads First Reads giveaway.

Loves me the free books. Williams argue that the Internet has irrevocably altered the way corporations and businesses will interact and develop new products and services. The proprietary, closed models of research and design are obsolete and must be replaced by mass collaboration with outside talent.

Companies that do not embrace this new ethic of economics, the eponymous wikinomi Full disclosure: Companies that do not embrace this new ethic of economics, the eponymous wikinomics, will be left behind, their innovation too glacial for a world where news moves at the speed of the trending topics on Twitter.

As I said in my review of WikinomicsI am biased because of my generation. A lot of what Tapscott and Williams argue just feels right to me because this is how I have grown up using technology; I don’t really understand any other model. My criticisms of Wikinomics were mostly directed toward the authors’ style and rhetoric, and the same is true for Macrowikinomics. The books share the same effusive tone that makes me wince for how it must sound to the truly sceptical. However, this sequel has managed to win me over in a way the business-oriented Wikinomics did not.

One thing I noticed with Wikinomics was how dated it felt, even though it was written only in In contrast, Macrowikinomics is a lot more topical and much more embedded within the current events ofyet it paradoxically feels like it will age more slowly. It owes this success to its expanded scope and more ambitious premises. By applying wikinomics in a more general setting, Tapscott and Williams make a more convincing case for its relevance.

Macrowikinomics covers several topics of contemporary importance. After introducing their concept and bringing those who did not read the first book up to speed, Tapscott and Williams briefly cover how they think wikinomics will help to avoid any repeats of the financial crisis more open data means more watchdogs.


However, the book really hits its stride in part III: Oh, not angry at the book!

No, Tapscott and Williams blithely discuss how wikinomics is beneficial for the transition away from fossil fuels, and although their conclusions and futuristic scenarios often err on the side of optimism, much of their analysis is valid.

And so, the normally level-headed and mellow Ben feels the first signs of rage simmering beneath his placid surface. It’s those darn global warming deniers! We know the effects of carbon dioxide emissions on the atmosphere.

I am convinced by macgowikinomics evidence that humans are a significant contributor to global warming—however, even if one is not, doesn’t it make sense to curb our emissions anyway?

At some point, whether or not one agrees that we have already passed it, we’ll be emitting too much carbon dioxide, and the Earth will not be a happy place to live. The same goes for our dependence on fossil fuels. Maybe the bjsiness of the transition to clean energy are right, and there are vast, untapped reserves of oil.

That does not change the fact that oil is a finite, non-renewable resource; we are using it faster than it can be replenished by several oils of magnitude.

Eventually we’re going to have to kick our oil habit—isn’t it better to do it now, while we can phase out oil gradually?

Of course, the people who deny human culpability in global warming and the danger of our dependence on fossil fuels often do so out of a particularly insidious version of myopia. We humans are notoriously bad at our long-range planning, preferring to jump from crisis to crisis as our evolution has conditioned us to do. The result is a sort of “not in my lifetime” deferral of the problems of global warming, fossil fuel dependency, etc.

My generation rather worries we’re the ones who will ultimately have to deal with these problems or else! Yet we are only just beginning to come of age and exert an influence on the conventional halls of power—corporations, governments, NGOs, etc. So understand that for us, the distributed approach to solving these problems that wikinomics champions feels natural and effective because it’s largely all we have.

Our governments mumble about “emissions targets” and “carbon taxes” even as our world leaders fly off on expensive jets to international summits where they talk about treaties that, if ever signed, are never really honoured.

Our poor politicians are trapped between the rock of the powerful, well-funded corporate lobbyists and the increasingly-vocal youth calling out for change. Change, however, is slow in coming. And if our governments are slow in implementing clean energy, designing intelligent electrical grids, and subsidizing automobile innovation, then we are going to do it ourselves. Our methods are as various and diverse as our demographic: One of the more reassuring points that Tapscott and Williams make is that, contrary to how I sometimes feel, one does not have to be an expert in everything.

Sometimes, with all of the issues that seem to be clamouring for my attention, I am just overwhelmed by the amount of information available to me.

Macrowikinomics : Rebooting the Economy

Macroikinomics impossible to become an expert in everything, so I must rely on other experts to tell me what I should think, and that always opens me up to the danger of being misled—one Andrew Wakefield, and suddenly I’m running around, not vaccinating my children! Tapscott and Williams have a suggestion to help mitigate such problems: I don’t need to be an expert in car design, because there are plenty of other car design experts out there who can focus on helping to build better cars.

Meanwhile, I can contribute where I feel most comfortable. And that brings me to Macrowikinomics ‘ take on education.

Macrowikinomics: Rebooting Business and the World

Worlx am almost finished my undergraduate education. This was the last year of my honours bachelors degree in mathematics; next year I take “professional year” education courses and complete two sessions of student-teaching in schools. If all goes well, I’ll be certified to teach grades in Ontario, specifically in math and English. I’ve always wanted to be a teacher, even when I was a child.

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As I approach the attainment of that goal, I ruminate often on how I will teach. I have so many new options available to me, new technology and new strategies. As a new teacher, it threatens to be rebootinng little mwcrowikinomics, since I still have no experience. I’m sure I will find my way and develop strategies that work for me, as well as for my students. For now, I think about how I can bring my comfort and familiarity with current technology into the classroom and apply it to my teachables.

If Macrowikinomics made me angry about global warming, it made me excited about education. Tapscott and Williams tackle mostly the “ivory tower” of universities in the first chapter of part VI: Many of their proposals are controversial, and many of them seem obvious, and there is plenty of overlap woeld these two categories.

It should come as no surprise that they want pedagogy to shift away from one-to-many delivery methods, such as the traditional rebootingg lecture, toward collaborative learning environments where teachers guide students toward making discoveries.

They quote Seymour Papert: As a student, I have always loved learning, and that has made it easier for me than many of my peers. I know that I can’t make every student love learning, but I can do my best. I can recognize that everyone learns differently and try to foster that difference rather rrebooting ignore it as I deliver the same lesson in the same style to the same bored faces.

Rfbooting, Macrowikinomics calls for a flexibility in the education system that would be as awesome as it is, at present, unattainable. Oh, I think components of their vision are very achievable—for example, I certainly hope to see open textbooks and additional platforms modelled after MIT’s OpenCourseWare become more common.

The success of OpenCourseWare and Khan Academy businwss that there is a niche traditional textbook and lecture-style learning is not satisfying.

Some of Tapscott and Williams’ suggestions are less likely to pass, at least in the near future: I think as long as universities are competing for government grants and corporate investments, it will be macrowijinomics difficult to collect macrowikinomucs from disparate institutions through distance learning and cobble them into a degree.

Of course, Tapscott and Williams would like to see those institutions become collaborative at every level, not just when it comes to accreditation, and that would solve the problem—but the problem is a deep one, embedded with the very system itself. And I’m not going to tackle macrowikiomics myself … I’ll be in high school, preparing the minds who probably will.

In the last two parts of the book prior to the conclusion, Macrowikinomics turns first to the dying newspaper industry and then to the effect of wikinomics on freedom and democracy. The former contains little that will be new if one has been paying any sort of attention to the news in the past five years: It is a solid enough analysis, but it is not the strongest part of the book.

I am pleased by the inclusion of the latter part, because it addresses some of the concerns I voiced tye my review of Wikinomics about the absence of any perspectives from less developed nations.

Again, it’s not perfect, and sometimes I had to flip to the end notes to find the caveats about how the Internet can be used to the advantage of authoritarian regimes as well as a tool to fight against them. Macrowikonomics still pleased by the inclusion of these topics, however, and for readers less familiar with how social nad has interacted with political activism, this part will hopefully be enlightening.

And yes, I get it: