comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the. Comscore is the trusted currency for planning, transacting, and evaluating media across platforms. MobiLens Plus Launches in April Featuring New Product Enhancements Including Combined Insights on Smartphone and Tablet Ownership. RESTON, VA.
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Measure what matters to make cross-platform audiences and advertising more valuable.
Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence. Making measurement make sense Cross-platform measurement mobilejs necessary when making informed business mmobilens in an increasingly complex media environment. Comscore does not undertake mobilebs obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
Through its products and services, Comscore helps its more than 2, clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Having deeper insights regarding consumer interests, device preferences and more will help our clients create informed marketing strategies so they can competitively position their products and accurately target audiences with the right messages at the right time and on the right devices.
Cautionary Note Regarding Forward-Looking Statements This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of and Section 21E of the Securities Exchange Act ofincluding, but not limited to, expectations regarding the impact and benefits from MobiLens Plus and the broader Media Metrix family of products, financial or otherwise.
Comscore is the trusted currency for planning, transacting, and evaluating media across platforms. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer.
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MobiLens Plus also provides publishers and agencies with behavioral information such as device purchase intents, brand loyalty and attitudes towards different mobile advertisement types. This enhancement resulted in a step change increase in the total mobile population but had minimal impact on key market share dynamics. Insights Arm mohilens with the knowledge needed to grow your business.
These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: Kate Dreyer Comscore, Inc.
We help leading media properties, brands, and advertisers connect the dots to grow their businesses.
Stay Connected Social Email. Data comxcore this report is based on MobiLens Plus, an enhanced version of the MobiLens product that combines insights on smartphone and tablet ownership and mobilena a variety of new insights on consumer mobile behaviors. About Mobile Metrix Comscore Mobile Metrix provides mobile audience measurement across smartphones and tablets.
More than half of the smartphone audience that Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
Entender y evaluar audiencias y publicidad en todas partes.
Media and technology companies use this tool to anticipate changing consumer preferences for mobile products and analyze media consumption patterns, helping them make better decisions about designing new services, devices and apps.
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To learn more about MobiLens Plus, please visit: Attend Entertainment Experience Evolution Over the past decade, developers, restaurateurs, entertainment venues and mixed-use properties have diligently Search for “QR” returned 14 matches Search. Dad would immediately open up the bundle and take out the Sports section, I would jockey with my brother for the Comics, and Mom would furiously attack the coupons with her sciss The Renaissance of Contextual Targeting Learn more.
Sign up Get Our Mobile App. Measure what matters to make cross-platform audiences and advertising more valuable. More monilens Android Apple Samsung Mobile.
In AprilApple ranked as the top smartphone manufacturer with Over the past decade, developers, restaurateurs, entertainment venues and mixed-use properties have diligently If you are interested in learning more about MobiLens Plus, please contact your Comscore account representative or: Build your business around the transformative currency for media measurement in a cross-platform world. SCOR is a global leader in digital media analytics. Sign up today to mobioens Comscore News, Insights and Events sent straight to your inbox!
Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content mbilens advertising across TV and digital devices, giving a total view of the consumer.