Anita Roddick is one of the world’s most outspoken, controversial and successful businesswomen. Business as Unusual turns the tables on the way society. The founder of an upscale English cosmetics company well established on these shores, Roddick fervently believes that companies should be. Summary and reviews of Business As Unusual by Anita Roddick, plus links to a book excerpt from Business As Unusual and author biography of Anita Roddick.

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After Roddick’s death earlier this week, it is definitely a good time to re-visit this book. She’s definitely a die-hard activist. Take it Personally UK Edition: I don’t expect them to be as outspoken as The Body Shop, but I believe that any move in that direction will definitly make a big difference in how the global market affects the world – and any action is better than nothing.

What would our world look like if we valued basic human kindness were above all other ideals, such as wealth and power? Also, at times the book becomes boring and starts preaching too much about how to do a business being cognizant of community, people, etc. Shell, Trade Not Aid the pleasures and pitfalls of trading with indigenous communitiestaking on the US, creating community both within and outside the workplace, how to campaign for human rights in the business environment and women in business.

Water is elemental, life-giving and sustaining. It flows out of our taps easily enough that we rarely give it a second thought, but we ignore it at our peril! Oct 30, Rose rated it did not like it. This academic, yet gently humorous look at Anita’s life and career for schoolchildren details her life and development as an outspoken advocate of socially responsible business practices.


How were they worked out? I met Anita back in The Body Shop is a great company and it’s a sad thing that Anita is no longer with us but she left an incredible legacy. Business as Unusual by Anita Roddick. McKeever rated it it was amazing.

It also makes me want to be more of an activist in those things that inspire anger, outrage, sympathy, and passion in me. Available now at all good book stores. This authorized biography of Anita for kids provides insight and inspiration to children who want to grow up to change the world. However, she comes across as both self-righteous and judgemental.

Oct 25, Vikas Gupta rated it it was ok. If you do not know of their case, google it. This book profiles environmentalists, war resisters, gay-rights activists, labor agitators, and child advocates.

Tracy rated it really liked it Aug 05, To see roxdick your friends thought of this book, please sign up. Roddick’s key message is that, by expanding the role and responsibility of the entrepreneur, as well as the definition of business ethics, the corporate world will be compelled to change.

In general, it contradicts cost-effect theory. Login Here User Name. Through her strategy to treat woman well, we can learn true creative idea. Numbers are peculiar animals. Looking for beautiful books? It also makes me want t What an inspiring woman was Anita Roddick.

And the fact that Roddick sold off The Body Shop to L’Oreal- the exact type of multinational she had been bashing throughout her book- speaks volumes of her commitment towards community. She also looks at the parallel growth of vigilante consumerism and predicts how businesses can evolve in the new Millennium.

Business as Unusual by Anita Roddick

In this part-autobiography, part manifesto, Anita traces the last decade in her life and the evolution of the The Body Shop. Brilliant book on business, ethics, entrepreneurship and everything often missing from enterprise and business today!


Girls – you want a role model in business? You’ll learn how sometimes business isnt planned and the way things end up are just fate. There is no more powerful institution in society than business, which is why I believe it is now more important than ever before for business to assume a moral leadership.

It is ours to drink, ours to play in, to grow with, to build on. Want a role model for innovation and managment ideals? Jan 04, Cambridge Programme for Sustainability Leadership rated it it was amazing.

Business as Unusual

The meat of the book was incredibly interesting. She writes with passion and fluency Lily Isobella rated it really liked it Apr 05, If you want to know how many people are injured every year by tea cozies or how many people believe they have been abducted by aliens, you can find it here.

For example, she settled a baby caring center in her company. Book ratings by Goodreads. This book tells us that not only people who are greedy for money can be successful in the business world. As a woman, she tells us about challenges for stereotype of woman. Although I don’t know if I could have that same attitude and boldness, and I didn’t agree with everything she wrote about, I have a tremendous amount of respect for her because she stands up tall for what she believes in.

The ideas she implemented were successes and flops.

Goodreads is the world’s largest site for readers with over 50 million reviews. According to her, real unique ideas are not accepted by anyone at the first time.