Adeptly address today’s business challenges with thispowerful new book from web analytics thought leader AvinashKaushik. Web Analytics Web Analytics will significantly evolve the approaches from the first book and Web Analytics will tackle both of those topics. Avinash Kaushik. Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. “Web Analytics ” presents a.

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Feb 10, Shirley rated it it was amazing Shelves: Chapter 9 gives some hypothetical tracking information for video – if YouTube were to retrofit playing information such as it would be a goldmine for users to get feed back on start, and stop, replayed sections and dropout points.

Inmy biggest commitment is to evolve our corporate and marketing communications beyond traditional PR methods that includes a seamless social media platform that creates a two-way dialogue with the public. ROI always comes to mind with measuring success, and social media is only a part of my marketing efforts. The actual content of this book could fit into a short essay. What’s the number of action that people do related to the brand? Consider buying up all abinash copies of this book before your competition gets a copy.

Looking forward to reading your book and learning from you! Avinash, thanks for facilitating this exchange of ideas. Understanding Your Brand and Category Terms.


Chapter 10 Optimal Solutions for Hidden Web Analytics Traps This is a collection of major reasons I think people fail at web analytics, and of course I boldly try to share how to avoid that fate. Media guru Marshal McLuhan once observed that the “content of media is the audience” which is delivered to the advertisers.

Refresh and try again. Aug 17, Phoenix rated it it was amazing Shelves: They buy your stuff because they love you or in a B2B context, trust you. It looks to be a fantastic read by one of the foremost web analytics practitioners and teachers, who is seeing an undeniable evolution of web technologies and online trends, including social media, video, and mobile.

Moreover, the book talks in length about things like data reconciliation, defining core matrices, and has wealth of other information that narrows down the focus.

Soul searching, questions to torture vendors with, comparing vendors, running a pilot and negotiating a contract, it’s all in there. Just like soft skills are Not measurable in exact numbers so isnt Social media imho yet.

Web Analytics Book: Web Analytics by Avinash Kaushik

Learn more about Amazon Prime. The coverage of Social Media and Mobile analytics is sparse and that’s my only gripe.

Hi Avinash, This is an amazing prize! You don’t need to be technically sound t A must-read for anyone in the ajalytics marketing field!

Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity [With CDROM]

It gave me a avinasn view and second-hand experience of web analytics. I am grateful that I can get a first rate education on analytics and web optimzation without spending a bundle. Open Preview See a Problem? The Best Web Analytics Report. Pages — My library Help Advanced Book Search. February 15, at January 5, at We make love to ’em all! For example, buying a product, commenting on a blog based on a tweet, or driving attendance to avunash webinar — anything where you use your social capital to ask someone to do something.


Know your organization and be realistic about its ability to absorb and implement change.

Web Analytics : Avinash Kaushik :

I loved the first book it sits right next to my desk and I can’t wait to get this one. Each brand is talking to people in many, many ways. It is very possible that the customer viewing the camera at walmart. Just a moment while we sign you in to your Goodreads account.

You will become an Analytics Ninja with Avinash’s books! Advice for Analytics Managers and Directors. It is not a technical book, though it will make you technically dangerous.