Spanning advertising management, communication, production and promotion, this text looks at Rajeev Batra Contributors, John G. Myers, David A. Aaker. Appropriate for courses in Advertising Management. The Fifth Edition Advertising Management. Front Cover. Rajeev Batra, John G. Myers, David A. Aaker. Advertising Management. Front Cover. David A. Aaker, Rajeev Batra, John G. Myers. Prentice-Hall International, – Advertising – pages.

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No ratings or reviews yet. Have doubts regarding this product? The Fifth Edition has been both updated, to include current research and Find Rare Books Book Value. Brand Equity, Image and Personality. The Field of Advertising Management. Myers, Unif of California, Berkeley.

Advertising Management by David A. Aaker, John G. Myers and Rajeev Batra (, Hardcover) | eBay

The Art of Copywriting. Her research focuses on standardization-adaptation issues and performance implications, market orientation, and global brand management. You may also like.

Be the first to akaer a review. Signed out You have successfully signed out and will be required to sign back in should you need to download more resources. Ex-library bqtra the usual stamps. Pearson offers special pricing when you package your text with other student resources. Advertising Copy Testing and Diagnosis. Suitable as a reference book only. Business, Investing and Management Books.


The 5th edition has new chapters added to it. Covers could be repaired or might have self wear sign.

Associating Feelings with the Brand. David Venable Hardcover Cookbooks. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control. From inside the book. The book imparts simple, practical knowledge which makes advertising decision making less complex for the reader.

My ans Help Advanced Book Search. The book draws on and attempts to integrate three related disciplines: No highlighting and No markings. Username Password Forgot your username or password? Setting Goals and Objectives.

Advertising Management

Instructor resource file download The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.

Five hy seller – Buy with confidence! Advertising Management 5th ed. Used book in good condition. Save on Textbooks, Education Trending price is based on prices over last 90 days.

Advertising Management – Batra Myers & Aaker – Google Books

The updated 5th edition of Advertising Management is an excellent source of knowledge and information for both students and practitioners of Advertising. Read, highlight, and take notes, across web, tablet, and phone. Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign.


Batraa from Stanford Business School.

Brand Equity, Image and Personality. Myers Pearson If you’re interested in creating a cost-saving package for your students, contact your Pearson rep. Advertising Management, 4th Edition. Any Condition Any Condition. The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings.

Certified BuyerKolkata. David Weber Hardcover Books. Access codes and supplements are not guaranteed with used items. The lowest-priced brand-new, unused, unopened, undamaged item in its original packaging where packaging is applicable. Advertising Planning and Decision Making.

Converse Award for outstanding contributions to the development of the science of marketing and the Vijay Mahajan Award for Career Contributions to Marketing Strategy, he has published more than ninety articles and eleven books, including “Strategic Market Management, Managing Brand Equity, Building Strong Brands, ” and “Brand Leadership” co-authored with Eric Joachimsthaler.

The book will help practitioners and students to implement effective decisions in advertising marketing. Batra has received various awards for his contribution to the field. Sign In Register Help Cart.